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Who’s Your Realestate Customer?

There is a version of the housing market story that gets told over and over, and it goes like this: prices are high, rates are high, nothing is affordable, and the only people buying are the ones with cash. That version is not wrong, exactly. It is just incomplete.

The arithmetic here is brutal and worth understanding clearly. A buyer who financed a $400,000 home at three percent in 2021 pays roughly $1,686 per month on principal and interest. That same loan at a seven percent rate costs $2,661. The difference between those two payments explains why so many potential sellers are sitting tight. Volume collapsed. Prices mostly did not.

Denise is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to have clear budgets and stick to them. That is not a personality trait. It is a preparation habit.

Shop at least three lenders before you commit to one. A quarter-point difference in your interest rate adds up to tens of thousands of dollars over the life of most home loans. Lender fees vary too. Ask each lender for a Loan Estimate document, which breaks down all costs in a standardized format.

The inspection is where the marketing copy meets reality. Schedule it and attend in person if at all possible. A good home inspector will walk you through what they are finding as they go, and you will learn more about the property in three hours than in any number of showing visits.

Budget enough to cover origination fees, title, escrow, prepaid taxes, and insurance without being caught short at the table. First-time buyers are sometimes surprised by how much cash is required beyond the down payment itself. Ask your lender for a Loan Estimate as early in the process as possible.

The timing question, whether to buy now or wait for rates to come down, is the one that trips up more buyers than any other single factor. No one consistently times the real estate market. The more useful question is not whether now is the right time in the abstract; it is whether you can carry the payment without strain.

The buyers who come out ahead in this market are not the ones who waited for perfect conditions. They are the ones who got their finances in order early. Getting across current property listings in your target area is the logical first move once your financing is sorted.